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Rivaling radio in terms of the most powerful promotional tool for pre-recorded music sales, broadcast music videos are a crucial instrument to ensuring successful product launches. 3S will produce one to two music videos for each new project completed by the company. Videos will be created to appeal to the target audience of each particular song.
3S has created relationships with several firms for the production of music videos. Specifically, Mars Media, Planet and RSA are three full service production companies that have relationships with 3S.
Broadcast music videos will be distributed to such networks as MTV, VH1, Much Music and M2. Independent record and video promoters will be hired to gain maximum airtime and exposure for company videos and artists. Furthermore, these promoters will work to gain exposure for videos in non-traditional music settings such as bank lobbies, department stores, airplanes, stadiums, retail establishments and other public settings.
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