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The promotion of pre-recorded music is inextricably bound to TV-related transmissions of music, including conventional TV, cable, pay-per-view and direct satellite. Sales are increased immediately when music is linked to visual entertainment, whether the medium is a movie musical, a TV broadcast, or a music video. Broadcast and cable companies now transmit dozens of video shows, and their impact on record sales is clear—videos not only increase record sales, they break new acts, and prolong the chart life of new recordings.
In addition to canvassing radio stations, independent record promoters will also devote substantial time securing airplay for music videos. Boundary TV and similar outlets guarantee videos, considering the national and international reach of these networks. Music videos will offer exposure to those markets presently unexploited.
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