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Dance clubs are effective mediums to test market new recordings. Prior to the commercial release of mainstream singles, the songs will be distributed to clubs to test public response. 3S will work closely with its independent promoters to establish networks of clubs throughout the country, which will be utilized to test new releases. Results from these activities will provide crucial information in a timely fashion, allowing the company to tweak (remix) a recording if necessary. Furthermore, 3S Music expects to increase sales by promoting music videos of new releases to be played in clubs. Dancers who become surrounded by the club’s multiple screens and overpowering sound systems may be stimulated to later walk into a store and purchase a copy of the product (audio or video) to continue enjoying the music at home.
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me at BramigeB@hotmail.com