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Chief among 3S’s goals is to design and provide creative and effective marketing for its artists. As music is being produced in studio, promotion and marketing strategies will be formulated. It is crucial that the marketing plan for each new release is in motion several weeks before the product is completed in studio.
3S will employ multifaceted promotional strategies for its product releases including: hiring regional independent record promoters and creating radio promotions, Internet sites, broadcast videos, dance club promotions, in-store/co-op promotions and promotions to the general public through print, video and television mediums.
To support the sales of pre-recorded music, 3S Video will produce and release music videos for each album released by the company. Existing affiliations in the video sector of the industry will allow the company to produce top quality video productions while minimizing costs. At this stage, music videos will be created for one to two songs on the album that will be released as “singles,” as a prelude to the full album release. 3S Music will contract with independent record promoters to interface with radio station program directors and music video network directors. Public relations firms will be hired to publicize and promote 3S’s recording artists.
E-Mail
me at BramigeB@hotmail.com