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Considering the onslaught of product released to the music/video market each month (1,200 new releases) worldwide, it is crucial to ensure the visibility of each project. The financial success of an album can be guaranteed through the establishment of proper marketing and promotion budgets. However, without the dollars necessary “to win” success is a “crap shoot.” With properly established budgets, 3S Music will generate large streams of profits from each of its projects. The marketing and promotion budget will be divided into twelve to fifteen-month campaigns, each consisting of three phases.
Phase I begins with the creation of music videos for approximately three songs from the new album project. Once these have been shot and edited, the first “single” and its video counterpart will be released to the public. At this point independent promoters will canvas radio stations, video networks and dance clubs (depending on the genre of the release) to ensure proper air play for the first single. Within the next six weeks, a second single release will be promoted to the public. This strategy will enable 3S to achieve two important outcomes—increasing the number of singles that are sold in retail outlets, and building anticipation for the release of the full-length CD/cassette.
Phase 2 concentrates on the publicist, print advertisements and media exposure. Riding the momentum of the single releases, the market will be primed to hear and learn more about the artists through articles in both trade and non-trade magazines, as well as radio, television and Internet interviews. Furthermore, the publicist will also be able to create valuable exposure for the charity/non-profit organization that the artist has been chosen to assist and promote.
Phase 3 begins with the release of the full-length CD/cassette. This will be accompanied by intense in-store and retailer co-op advertising. Retailer programs will be designed to acquire valuable listening posts, end-cap displays, window/wall posters, point of sale advertisements and co-op advertising in mailers and store circulars. Additionally, the third and fourth singles will be released during this phase. The systematic release of singles will sustain the artists’ popularity while increasing and prolonging sales of the full-length album. Furthermore, during Phase 3, the artists will make promotional appearances at clubs, retailers, radio stations and charity events in conjunction with scheduled concerts.
E-Mail
me at BramigeB@hotmail.com