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A lucrative profit center for 3S, merchandising opportunities will be created upon and around company artists and products in concert venues and retail outlets, alike.
Concert merchandise (t-shirts, sweatshirts, hats, programs, posters, buttons, etc.) is typically sublicensed to a merchandising company specializing in retail operations at large concert venues. 3S has several relationships with merchandise managers involved with many national sports franchises and arenas around the country.
Retail merchandising strategies will bee coordinated and planned with the assistance of advertising agencies and public relations firms. The chief objective will be to create alliances with apparel manufacturers for 3S artists, similar to the manner in which athletic show manufacturers attach an athlete’s name or image to a particular shoe. Of course, these opportunities will become more readily available as the artists’ reputations increase. Nonetheless, 3S will work to make inroads in this realm early on.
The company is preparing to design and release a line of 3S casual wear, including such items as shirts, hats, and jackets. Distribution of these products to music-related retail outlets will occur through 3S’s pre-recorded music partner. Distribution to mainstream apparel outlets will also be secured.
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