|
|
Advertising campaigns will concentrate on the types of exposure that fashion designers have mastered in the realm of advertising. A variety of media will be used including print, broadcast, point-of-sale and direct mail. With a mass consumer product such as music, it is feasible to reach specified target segments by placing advertisements in mass print media-magazines and newspapers.
Some advertising will be cooperative with the store and 3S sharing costs—for example, a print page or media buy that promotes a 3S product in conjunction with the retailer. Co-op advertising may be paid all or in part by the retailer who is reimbursed by 3S from a co-op budget determined by the retailer’s volume of purchases from the label. T justify the high expense, several 3S Music releases will be pushed in one ad, thus pulling down the “cost-per-thousand” expense per release. From time to time record stores may request that 3S finance a print media campaign in their area. 3S will initiate print ads when trying to coordinate advertising with the promotion of concert appearances by a 3S artist.
E-Mail
me at BramigeB@hotmail.com