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3S labels will employ and outside promotional staff to seek the greatest possible exposure for artists and products through radio and video air play. Representatives deliver new products to radio stations and closely monitor their play lists to see if their song is being played. The same approach is taken with regard to video outlets. A large part of the success of a record is predicated upon the amount of radio airplay it receives. The competition is fierce. As such, a record should not be randomly promoted to radio stations.
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