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A key piece in the promotion of new product releases is the “creation of mass interest” in the marketplace. This is done in the motion picture industry with sneak previews, interviews with starring actors/actresses and directors, television commercials and print advertisements. The coordination of these activities is the responsibility of the publicist(s).
3S will utilize publicists to create the buzz in the marketplace about new projects and artists. Initially, this important function will be outsourced to credible public relations firms until such time that it is feasible to internalize this position at 3S. Publicists will arrange and promote appearances and interviews (talk shows, industry publications, mainstream magazines) and create written materials and ad copy about the artist to catch public attention.
Combined with concentrated airplay and print advertisements, the impact created from the publicist’s strategy creates the most powerful advertisement, word of mouth. Music buyers, who hear the “talk” and hear the music on the radio, are more inclined to enter a music store to make a purchase.
E-Mail
me at BramigeB@hotmail.com
