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Traditional distribution channels into music related retail establishments give 3S the opportunity to reach retail outlets throughout the world. 3S will closely coordinate product launches and utilize the distributors’ clout with retailers to design specific strategies for enhancing advertising and marketing presence within retail establishments. These strategies focus on point-of-sale advertisements, in-store advertising opportunities, print, radio and television co-op opportunities.
One such strategy to be implemented, once the company has several artists on the market, will be to present retailers with the opportunity to place an attractive 3S aisle end-cap display in their establishment. The display is intended to promote four to five 3S artists’ compact discs simultaneously.
3S will also design other in-store advertisements such as counter-top point-of-sale advertisements, window posters and banners. In addition to listening posts (product displays which allow a potential buyer opportunity to sample the product prior to purchase), 3S artists and products will also be advertised in retailer newsletters and bulk promotional mailings to the public.
E-Mail
me at BramigeB@hotmail.com
