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Perhaps one of the most effective marketing tools, concerts and promotional appearances are instrumental in “breaking” a new act and creating a loyal fan base. Public relations personnel in conjunction with the artist’s management will create and plan these promotional tours which will be directed toward the particular target market. For instance, the artist may make an appearance at a local record store, provide an interview for a radio station, and perform in a concert the same evening.
In addition to the long-term benefits of creating a loyal customer base, 3S will utilize these opportunities to immediately sell copies of the artist’s project, as CD’s and cassettes will be available to merchandise tables at concerts and appearances.
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me at BramigeB@hotmail.com
