|
|
A sample 12-month campaign for an album:
|
Broadcast Music Videos |
2 at $60, 000 each |
$120,000 |
|
Independent Promoters |
2 at $4,000 per month
for 6 months |
$48,000 |
|
Publicist |
$3,500 per month for
9 months |
$31,500 |
|
Touring/Promotional Travel |
$2,500 per month for
6 months |
$15,000 |
|
Print Media |
$4,000 per month for
9 months |
$36,000 |
|
In-Store/Co-op |
6-month campaign |
$40,000 |
|
Promotional CD's/Mailings |
4,000 CD's/1,000 Cassettes |
$6,000 |
|
|
|
|
|
Total Marketing &
Promotion Budget |
|
$296,500 |
The genre of music dictates the approximate marketing and promotional budget amount. For instance, due to the breadth of the mainstream market, some projects will require twice the amount of another project.
E-Mail
me at BramigeB@hotmail.com
